In case you’re not aware, today is “Giving Tuesday“. According to the organisation’s website:
#GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations.
The Giving Tuesday campaign is the brainchild of the deputy executive director of the Jewish community center 92nd Street Y, Henry Timms, and Kathy Calvin, CEO of the United Nations Foundation. At last count, 2,106 partners were listed on the movement’s website, including corporations, nonprofits, schools and religious groups with the goal of encouraging charitable donations particularly during the holiday season.
As consumer spending increases at this time of year, charitable donations often fall short of goals. An economic environment that is still tough for many people also tends to decrease contributions to worthy not-for-profit organisations.
As Kathy Calvin stated, “We have a day for giving thanks, two days for getting deals. Why shouldn’t there be a day for giving back?”
For more information, head to the #GivingTuesday website and follow #GivingTuesday on Twitter, and make sure you do your own homework when donating to any charitable organisation.