The Facebook Woes

Oh Facebook.

As U2′s Bono crooned, “I can’t live…with or without you.”

Almost everyone I know is on Facebook.  I must check it ninety-bazillion times a day. On my desktop, my phone, my laptop.  It’s gone from something for fun to pure habit.  If I am idle for more than five seconds, I find myself scrolling through my Twitter feed or checking my Facebook feed or peeking at Instagram.

But this past week, Instagram (newly acquired by Facebook), disabled the ability to display photos correctly on Twitter or any of its apps (TweetDeck, Hootsuite, etc).

It’s just another thing in a long line of things that has regular users of social media crabby.

I’m not sure about the casual user, but I know bloggers (like me) who use these sites for pleasure as well as for our brand/business are getting increasingly frustrated with all the tricks we have to master to get past the walls Facebook keeps building.

First Facebook started clumping posts of like subjects together. So you would see one thing about, say, “Christmas” and then it would say, “10 others posted about Christmas” and if your fan page wasn’t that first thing listed, you weren’t seen unless someone clicked the link to see the rest.

Nobody clicks that link.

Then Facebook changed its algorithm or whatever it’s called so that fan pages that posted links weren’t showing up frequently in people’s news feeds. This means, if you “like” a page, but they post a link rather than a status update or photo, you probably wouldn’t get that link in your news feed. Facebook claims they are trying to limit the “spam” you see in your feeds. But for blog fan pages, it’s a death sentence.

Blog fan pages post links to…wait for it…BLOG POSTS.

To get around this, bloggers have been posting status updates with the link to the post in the comments. Or post a photo from the post and putting the link to the post in the caption of the photo.

It’s a pain for the blogger AND for the reader.

If a blogger has a day job (like yours truly), scheduled link posts now go unseen.  Facebook hates scheduled posts and shows them in almost no newsfeeds.

Now they have taken Instagram and cut it off from a bloggers life-line. Twitter.

Is there nothing Facebook won’t “acquire”?

How are we small bloggers who can’t afford to pay for advertising or for our posts to be promoted supposed to continue growing? Does Facebook only care about Big Business?

What the heck?

I am so frustrated.

I am off to rant about it on Facebook.