Ways for You to Let People Know about Your Business in the Current Economic Environment

The current economy is sound, still enjoying the positive changes that took place during the Obama administration. But that doesn’t mean the businesses that are prospering should rest easy. In business, it’s never a good idea to just sit back and wait for people to come to you. Instead, you should constantly be on the lookout for ways to attract new customers.… [Read more]

Six Online Marketing Strategies that Really Work

With the application of technology in marketing and advertising, a paradigm shift has been realized. The internet specifically has had a profound effect on marketing and has completely revolutionized how businesses are noticed and gain customers. To take advantage of these online marketing platforms, your business has to institute effective strategies and below are some of the best bets.… [Read more]

Millennials on Top: What Makes Younger Businesses More Successful?

The Millennial generation is now getting more well-known in the business world. Generally defined as being born between 1980 and 2000, these young adults have gotten quite the negative reputation. They speak their minds, are more attached to technology than you or your parents, and have been stereotyped as having an annoying sense of entitlement. But the fact remains, Millennials are the future of the business world.… [Read more]

Why Franchises are a Smart Choice for Inexperienced Entrepreneurs

Starting a business is not for everyone. Some people prefer the safety net of being an employee with holiday pay, sick pay, and a guaranteed income. However, if you dream of being your own boss, making decisions and enjoying an income with no ceiling, becoming an entrepreneur will be right up your street.

Out-of-the-Box Solutions

Anyone can become an entrepreneur – as long as you have a viable business plan and the motivation to make it work, there is no reason why your business shouldn’t be a success.… [Read more]

Four Frontrunners in the World of Small Business Today

Small business generates some of the world’s brightest and most talented minds. These entrepreneurs have proven they are people to watch, and have what it takes to create entire empires off their own sweat. These industry leaders continue to transform the business world of the future.

Michelle Phan

Michelle got her start as an online vlogger and taught viewers how to apply cosmetics and transform their looks from ordinary to glamorous.… [Read more]

Inbox Intrigue: Biggest Email Scams of the Past Year

Email scams are a regular part of our junk boxes today, and security companies continue to try to invent more sophisticated programs to separate the good emails from the bad. Unfortunately, email spammers are very effective at getting around these safeguards and tricking people into giving away their information. In general, every time you are asked to give out your information, your ears should perk up, and you should become more vigilant.… [Read more]

How to Host an Offbeat Business Event

Business events are often deathly boring. The guests stand around making small-talk and nibbling on snacks, wondering how long they have to endure the tedium before they can slide out of a side exit door. If this is your idea of a fun business event, then great, go right ahead, but if you prefer the idea of guests talking about your event for months afterwards, then here are a few ideas to get the ball rolling.… [Read more]

How to Save Money on Your Business Taxes

Business taxes are an unfortunate part of doing business. They come under many names, such as corporation taxes, but the reality is this is the government attempting to claim their slice of your pie. Do everything you can to reduce your business taxes and you can save thousands every year.

Let’s take a look at this complex issue.… [Read more]

Are Online Sales Overtaking Your Retail Revenue?

Online sales are increasing as people’s lives continue to become more hectic and busy. Shoppers are less inclined to take the time to visit a retail store if they can get those same items online. The time it takes to drive to your store, look for the items they want, and wait in line to purchase them often isn’t a worthwhile for today’s busy consumer.… [Read more]

Saying Goodbye to Mom and Pop: What’s Changing in America’s Family Business Scene

According to a recent University of Vermont article, there are almost 6 million family owned businesses in the U.S. that employ roughly 60 percent of the workforce. While family businesses have traditionally been the backbone of the economy, times are changing, and many are struggling to survive. Below explains both positive and negative changes in America’s family business scene today.… [Read more]

The Story of Aaron Swartz and What Entrepreneurs Should Learn From Him

Aaron Swartz was, in addition to being a young man of conscience, a poster child for the terms “computer whiz” and “child prodigy”. He was still just a child of 12 when he created the Info Network, a forerunner of Wikipedia, and by the age of 13, he’d already become a co-founder of Reddit and one of the authors of Creative Commons(1).… [Read more]

How Your Business Can Combat Climate Change

From the outside looking in, it’s difficult to imagine that humanity’s collective treatment of the environment could substantially change overnight. After all, even if we in America got our acts together, could we really offset the damage that China is doing to the environment on a daily basis?

Whatever the case may be, my mantra remains: You can’t control anything but yourself and your actions.… [Read more]

The World’s Most Environmentally Friendly Businesses

Many of us would like to believe that businesses wouldn’t exist solely to reap profits. Often, businesses are instituted to make a lasting impact on the society to which they belong. The moment an organisation instills its very core business with ‘giving back,’ it becomes evident that the business stands for a purpose. The overall goal of an organisation ideally rests on corporate citizenship.… [Read more]

About the Environment: Is Business Digitization Helping To Save Trees?

We hear a great deal about a wide range of environmental issues in today’s world. In broad terms, these issues mostly consist of climate change and pollution; more specifically, they comprise issues of material waste, fuel consumption, water pollution, and any number of other problems with significant environmental risk.

But one issue that seems to get surprisingly little coverage in broad economic discussions is that of paper consumption and,  through it, the process of tearing down trees.… [Read more]