“I’m A Mac” Apple Becomes Most Highly Valued Company In U.S. History

Image: Wikimedia Commons

On the heels of Apple reaching record high stock values, was a report that competitor Dell missed forecasts yet again.

Full Disclosure: “I’m a Mac.”  I joked that I “did” Windows only under duress and with a paycheck and a dental plan. Having sampled the other flavors of Unix/Linux, they stayed in the *nix Baskin-Robbins freezer. My ex-wife is the IT professional. Not me. I’m a writer.

Being inquisitive, I shamelessly violated every warranty within hours, defying a Steve Jobs dictum of not peering inside the soul of the machine. Jobs went for his “final upgrade” last year, so hopefully the father of the “Reality Distortion Field” won’t spin in his grave. Incidentally, the Apple co-founder’s house was burglarized lately, and a clown (a real one) ended up with one of Jobs’ purloined iPads.

Yes, I did see the original Macintosh team’s signatures molded into the inside of the back case of the original Macs. I found out the hard way how many thousands of volts come from a flyback transformer; fortunately, monochrome monitors shocked you a lot less than a color one. I lived to tell the tale, albeit with a hair style sometimes resembling that of the freshly late comedienne Phyllis Diller.

I remember “Bombs”, “Sad Macs”, and the occasional “Easter Eggs.” MacOS’ successor, Mac OS X, has continuously evolved in its’ eleven years, and I don’t see the old error message icons any more. Not missed.

I found my Macs just worked. I learned to upgrade, and to fix things over the years. Sure, I would end up occasionally on a Windows box when an application or a paycheck required it, but I always came back. Newspapers still live on Macs, so I didn’t get strange looks there when I said: “I’m a Mac.”

In 1997, Michael Dell said words he would later live to eat:

“What would I do? I’d shut it [Apple] down and give the money back to the shareholders.”

In the years that followed, Apple would soar with new products, and Dell nose-dived. Innovative designs would flourish in Apple’s Cupertino, while the WalMartian “race for the cheapest” vanilla strategy of Michael Dell’s Texas bravado was debunked almost as badly as Texas Gov. Rick Perry (R)’s campaign claims of a “Texas miracle” of low paying jobs without health coverage. Unlike Perry, however, Michael Dell didn’t have to sleep on the couch because he came home in defeat without pasture princess Anita Perry’s rose garden she had her heart set on.

ZDNet’s David Morgenstern wrote in 2010:

“In 2006, Apple market cap passed Dell’s. In 2008, Apple cap was 4x Dell’s.

At the end of the day this past Friday, Apple’s market cap topped $287 billion. The same day, Dell’s market cap stood at $28B[illion].”

It’s 2012. Apple market value has soared to the highest of any company in U.S. historyDell disappoints investors again. Michael Dell gets to chew the brown bravado caked on the soles of his Tony Lama cowboy boots.

Looking back, “1984 wasn’t like 1984.” And I’m STILL a Mac.


  1. I feel sorry for Michael Dell. That statement will haunt him for many more years to come.