Business Trends That Will Affect Your Business Direction

Smiling Young Businessman On CallAs is the case in the U.S., there are times when businesses must change direction in order to compete effectively in a global marketplace. One of the U.S.’ political allies is also a significant business ally — and the issues and trends that affect many of our business operations are the same as those affecting domestic businesses, including knowledge of the marketplace and how best to manage operations. Focusing on issues such as  ownership and the workforce are a good place to examine similarities in trends. In 2012, 62.7 percent of businesses in the UK were sole proprietorships, according to the UK Federation of Small Business. This has an impact on the players with whom a business will work. Businesses must be aware of the impact of the technology and cultural changes, how to prepare for them and which ones to tap into to increase their company’s chances for success.

Your Supply Chain and the Middleman

Due largely to the e-commerce growth and proliferation of individual business owners, the middleman is becoming less important. Your ability to purchase directly from the source with your B2B connections means less overhead and fewer people to deal with. You can cut out the distribution company and order materials directly from the supplier to be shipped by logistics companies. This gives you real-time access to inventory and supplies without paying for warehouse storage.

Your Mobile Customer

If you’re not paying attention to the mobile trend in the UK, you’re leaving money on the table. Your business and website need to be upgraded to meet the demands of the new mobile consumer. More consumers own mobile devices and they’re spending more time with them. Smartphones and tablets are being used more for business and shopping. Websites with responsive design maximize customer experience on your site regardless of the device they use.

Geo-location marketing (collecting and using data about a consumer’s location) is becoming more advanced. With the right data at the right time, you’re able to target customers in their geographic areas to make recommendations as to shops they should visit and items they should consider. Advertise your sale on sunglasses to a customer browsing your site from a beach town and fleece jackets to consumers in the mountains.

Your Mobile Staff

The ‘Bring Your Own Device’ (BYOD) concept, where employees use their own mobile devices in their jobs, is becoming popular. Mobile device management (MDM) allows you to monitor and control various types of devices accessing your business resources. Data protection is handled through applications such as mobile security on Blackberry devices. This reduces the overhead required to supply staff with smartphones or tablets, and enhances morale in the workplace.

Your Business Gets More Social

Businesses can no longer ignore the impact of social media on their marketing efforts. Small business is still trying to find their niche on social media sites and they’re learning how to manage their social site streams. Sites such as Facebook and Twitter have been around for awhile, but new resources such as Pinterest and Tumblr, are becoming popular places to post images of products or company activities.

Your Business in the Cloud

Cloud computing and Software as a Service (SaaS) are making capabilities available to small business that were once only used by large corporations. Even small business startups have access to customer management, sales and marketing management, and inventory management software through the cloud without investing millions of dollars into hardware and software. Not only does this allow the small business to operate more efficiently, but it helps them compete with the larger businesses.

 

____________

About the author: Sophia Peters is a technology writer for a number of blogs. She works at a big-box electronics store during the day.


Comments

  1. Great advice for us! Technology is affecting business dramatically. So it’s necessary to use these technologies into our business process.

  2. always i used to read smaller artiles whiich also clear
    their motive, andd that is also happening with this piece
    of writing which I amm reading at this place.

  3. However, many male enhancement pills in the market today are
    cheaper copies of original brands. Furthermore, its efficiency is
    incomparable that you can now get rid of the
    extenders or pumps that you use to lengthen your penis.
    Natural minerals, vitamins and extracts from natural
    herbs are just some of the important components that must constitute those ingredients if you want to get a male enhancement pill
    that will end all your troubles.

  4. Link exchange is nothing else however it is simply placing the other person’s web site link
    on your page at suitable place and other person
    will also do same for you.

  5. Hey! Quick question that’s completely off topic. Do you know how to make your
    site mobile friendly? My website looks weird when viewing from my iphone4.
    I’m trying to find a theme or plugin that might be
    able to correct this issue. If you have any recommendations, please share.
    Thank you!

  6. Thanks for sharing such a pleasant thought, piece
    of writing is fastidious, thats why i have read it fully

  7. I every time used to read piece of writing in news
    papers but now as I am a user of internet thus from now I am
    using net for articles or reviews, thanks to
    web.

  8. I visited various web sites but the audio
    quality for audio songs present at this website is genuinely superb.

  9. I am really inspired with your writing skills as neatly as with the format to your weblog.
    Is that this a paid topic or did you customize it your self?
    Anyway stay up the excellent high quality writing, it is rare to look a great weblog like this one these days..

  10. According to wikipedia, Invicta was founded in 1837.
    You can find more information on Biagi Beads at: Biagi Beads.

    It is very often that people wear stainless steel watches.

  11. All of the major watch brands have dealers or retailers in Bahrain and they receive good response from the buyers.
    You only have to press the button to turn it on and then press
    the start round button. Sometimes people give logo t-shirts as souvenirs last time I
    had bought one souvenir T-shirts from statue of liberty new York.

  12. If you actually want a excellent and long lasting an individual, you
    must invest on it. Many prefer a mesh fabric that works well in hot
    humid weather. They are also very handy for those who like to take their dog’s for an occasional outing at a park or a beach.

    Polyester is not the most rugged material for a backpack, but it is usually strong and tough enough for little
    kids.