Father Christmas switched his wardrobe from green to red because an American soft drinks company decided that Santa, or Father Christmas, should be wearing red instead of green, according to the BBC. This year, a renewable energy company called Abundance Generation seeks to return Father Christmas to his green roots with The Green Father Christmas campaign.
What Green Father Christmas means
Abundance Generation is calling on consumers to spend less this holiday season, cutting down on the sort of conspicuous consumption the holiday season has become known for. Christmas should not be simply about acquiring things for the sake of buying them or giving throwaway gifts simply for the sake of making sure that everyone on your list has something. Christmas should be about giving gifts that are meaningful. Consider the gift of renewable resources and green energy investments.
Investing in renewable energy will not only benefit the next generation, it can drastically cut utility expenses for your friends and family members. More money stays in the budget for food, clothing, vacation and other needed items. You can also make long-term investments in wind power or solar power in sums as small as £5 up to £1,000. The investment returns a fixed 6.65 percent IRR over 19 years. The long term payout makes this an ideal way to save money for a child’s college tuition while also investing that money in a sustainable future.
Of course, you may want to help the friends and family on your Christmas list go green in a way that has an immediate and lasting impact. For example, a consumer may be locked into a utility plan that charges higher rates, and may be able to save money by switching to a cheaper electricity source through energysavings.com. Or a consumer may be able to find a power provider that utilizes green energy, pays consumers for solar power generated through home solar panels or offsets their utilities with alternative energy sources. Such arrangements will become more common as the world looks for alternative sources of energy that conserve natural resources and cost consumers less. This Christmas, seek to spread the energy savings of renewable energy by investing in alternative energy or by giving green gifts to those on your list.
By focusing more on meaningful gifts, Green Father Christmas calls for the creation of less waste. Use less fuel driving around to malls and stores looking for the perfect gift. Meaningful gifts don’t necessarily need to be store-bought presents but can be an exchange of services, homemade goodies and small items. These also create less waste to throw away after all of the presents are open Christmas morning.
Green is for Good Food
Green Father Christmas also seeks to promote a healthier lifestyle, again taking the Santa Claus out of the soda industry and slimming down his waistline. The push toward healthy eating is subtle, but clear: Green Father Christmas features a full-body makeover in addition to a change of clothing. By dissociating Father Christmas from holiday overindulgence, perhaps a message can be sent that good, healthy food counts during the holiday season.
Author: Emily Watson works for an alternative energy company and writes for several green-living magazines.