How to Host an Offbeat Business Event

Business events are often deathly boring. The guests stand around making small-talk and nibbling on snacks, wondering how long they have to endure the tedium before they can slide out of a side exit door. If this is your idea of a fun business event, then great, go right ahead, but if you prefer the idea of guests talking about your event for months afterwards, then here are a few ideas to get the ball rolling.

The Devil is in the Detail

Before you do anything, decide whether there is a market for your event and how people are likely to attend. This will have a direct effect on what type of event you plan, and of course the overall budget. Next, settle on a date and ensure it doesn’t clash with any other similar events.

Event Location

Business Event

Image: Wikimedia Commons

You have three choices if you want to host an offbeat event. You can either pick an off-the-wall venue or organize some really wacky entertainment. Or, you could do both. Budget might come into play here, but in terms of venue, it depends on what is available on the date of the event and whether it is in a convenient location.

Book the Entertainment

There are plenty of companies that provide offbeat entertainment for corporate events, so hire a fun crew to keep guests on the edge of their seats. Here are a few ideas that are bound to make the day go with a bang:

  • Zip lines – Get the adrenaline pumping with a giant zip line across the venue.
  • Wall climbing – Everyone loves a climbing wall.
  • Inflatable slides – Perfect for the young at heart.
  • Bungee jumps – Ideal for thrill seekers with cast iron stomachs.
  • Clown school – Teach your guests the art of slapstick.
  • Carnival day – An all-round fun day out for everyone.
  • Obstacle course – Obstacle courses are challenging, but fun.

Health and Safety

When running a business event with an offbeat theme, health and safety is a key consideration. Everything you do must be subjected to a rigorous risk assessment procedure to ensure guests are not going to be put at unnecessary risk. If equipment is hired, make sure you use a reputable company with adequate insurance in place, and don’t forget to have your own public liability insurance cover. There should also be fire safety procedures and first aid on site.

Promoting an Offbeat Event

The great thing about organizing a wacky, offbeat business event is that it is very easy to promote because people will automatically be more interested than if you were hosting something more generic.

Make good use of social media to publicize the event and advertise ticket sales. Spend lots of time sending out promotional information; the more effort you put into this, the more interest you will generate.

The better organized your event is, the more successful it will be. And the more successful it is, the easier it will be to organize similar events in the future. So make sure you take care of the details – and don’t forget to have fun on the day.