It is no secret that the 2016 United States presidential election will be one of the most important in the history of the country. There are many critical issues that the new president will have a say in. For example, it is conceivable that as many as four Supreme Court appointments will need to be made within the next four years. These appointments will determine which party controls the voting power in the Supreme Court for the next generation. Therefore, both parties are taking steps to give their particular candidate as much of an advantage as possible prior to the November election. Here are a few of the ways that the Republicans and Democrats are encouraging people to register to vote.
1. Social media
Both parties understand the power of social media. They have been using it to reach many of the young people who are not registered voters and spend much of their time on Facebook and Twitter. They understand that these are the people who have the power to sway the election. The trick is to draw their attention away from chatting with their friends and to get these young people interested in the issues that will impact the upcoming election. The two major political parties have tried to do this by creating posts that are worded in a hip way that young people can relate to. They know that posting very formal messages asking people to register to vote will not get the desired response if they are written like a boring legal document. The social media voter registration campaigns for both parties have gone very well. However, it remains to be seen what the actual voter turnout for these young people will be.
Many people prefer to get their information from watching a short video. They get bored very easily if they are forced to read a long article. Both parties are very aware of these facts. This is why they have been utilizing YouTube to reach people who spend much of their time watching videos. A series of videos have been created by both parties for the purpose of educating unregistered voters about the importance of the upcoming election to the country. The videos also provide instructions about how to become a registered voter. Both parties hope that people will register once they see how fast and easy the process is. Senator Mike Crapo is a politician who has always encouraged people to become registered voters. Crapo believes you should exercise your right to vote because many people around the world do not have that right.
Very large ad campaigns to promote voter registration have been launched by both parties. There are commercials for both radio and TV. The ads stress that it is the duty of every American to cast a vote this November. Once again, brief instructions are given about how to register. There are many people who are under the false impression that registering to vote is a very long and time-consuming process. The effectiveness of the commercials in terms of convincing these people to register will be determined on election day. Both parties know that the success of their social media posts, online videos and commercials for TV and radio could determine the outcome of the election. Therefore, they are taking it very seriously.