As the election approaches, more and more voters are becoming actively engaged in campaigning, but often, this fervor dies down after election day. A big part of keeping the energy of political activism up includes keeping voters ideologically engaged. Currently, the BLM movement and calls to improve healthcare and climate change controls are engaging many voters on the left, waking up the nation to current events that need attention. However, many feel lost as to what they can and should do to fight for equality, health, and the environment. Feeling the call towards political activism is a good thing, but it rarely works when you’re on your own. It makes sense, then, that those who want change are also those who are often the most driven to bring others into the fold. Campaigning can be difficult if you don’t know where to start, though. Below are a few ways to involve more people in political activism.
It’s always a good idea to cast a wide net when you’re looking to get more people behind a cause. While you might have a very specific idea of what you want done, that doesn’t mean that you cannot find allies who think of things in a slightly different way. Make sure that you’re open to including others who might share the same goals even if their beliefs don’t line up exactly with your own.
Use Political Campaign Text Messaging
If you’ve ever tried to cold call anyone for a cause, you know that it’s virtually impossible to get a stranger to pick up a phone when it’s an unknown number. Instead of calling, make sure that you text. Not only will this be far less intrusive than a phone call, but it will give you a chance to get your entire message out before the other party can cut you off. Political campaign text messaging also allows you to target citizens who have already opted in or expressed interest in your campaign.
Think About Your Target Audience
Who benefits from the political activity that you support? Think about it, then think about where your target audience will actually be. Taking the time to make sure that your activities are in the places where your target group can actually go and feel safe is a great way to get more participation. Remember, increasing the comfort of participants makes it easier to get more people on your side.
Finally, make sure that you have a set agenda. Don’t just push for general involvement—say where, when, and how you plan on accomplishing your goals. If your version of activism means working for a candidate, be clear about that and for what the candidate stands. The more clear your message, the more likely it is that people will sign on.
Don’t be afraid to get others involved in activism. Be open to others, make it easy for others to participate, and be clear about what you want. If you can set the stage properly, you won’t have trouble getting others to join you.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan