At some point in our lives, all of us are dependent upon the healthcare system to some degree or another. Whether it is at our birth, during health scares, routine check-ups, or end-of-life medical needs — the healthcare system will end up playing a role. This is especially true in this day and age as a greater percentage of our population is reaching its senior years than ever before and we continue to battle the COVID-19 pandemic.
Given this, the need to ensure that the demand for healthcare jobs is met is more pertinent than at most other times in our past. Many things make the idea of a healthcare job ideal to prospective employees such as a varied work schedule, lucrative salaries, and the opportunity to live anywhere. Likewise, the demand for healthcare workers lends itself to substantial job security during difficult times.
To adequately meet the growing demands, higher numbers of young recruits must be encouraged to study a healthcare field and eventually accept a position. Marketing for this and creating the desire for these careers can be challenging. Some of the most promising ways to do so include developing a diverse workplace community, capitalizing on new technologies, and advocating for updated policies.
The COVID-19 pandemic has brought to light many of the latent concerns and weaknesses that have been allowed to develop both in the healthcare industry and the U.S. and global economies in general. Healthcare professionals dealt with personal protective equipment and supply shortages where there shouldn’t have been. Political movements that swept the globe in 2020 also had healthcare workers caught up in protecting people’s rights to protest while battling increasing caseloads that came from these large gatherings.
To say that COVID-19 has been a challenge for many healthcare workers is a gross understatement. Hundreds of thousands have been pushed to their absolute limits working to ensure the health and safety of their fellow citizens. These heroic efforts have been recognized and greatly appreciated by most people and these professionals can be considered a real inspiration for upcoming students going into the field.
Beyond simply the incredible ability to impact the lives of patients and the honor of helping others for a living, demands for healthcare professionals as a result of the pandemic have led to quickly increasing salaries for those who can fill in where needed. This is happening at a time when much of the economy is shrinking as a result of the virus and the growth isn’t likely to stop any time soon. All of which is likely to push some new, young talent into healthcare.
Utilizing New Tech
Another means that the healthcare industry can use to attract young professionals is the adoption of new technologies that is taking place in the healthcare world. It truly is an exciting time to be able to get involved in how healthcare systems are utilizing technology. From drones carrying medical equipment into emergency zones to artificial intelligence and robotics in healthcare, things are changing rapidly.
Perhaps as a result of the pandemic, existing technologies such as telehealth have exploded. Now, it seems that more and more patients are willing and excited to take advantage of skipping a trip to the doctor’s office for an online check-in with their doctors. Likewise, many more are capitalizing on wearable technologies that can track and send information to healthcare professionals — creating a situation where patients feel more involved with their health than ever before.
A laundry list of other high-end healthcare technologies that many young professionals are interested in using to help their patients exists. Many newly minted healthcare workers will admit, it is their goal to help modernize the healthcare system by making high-tech treatments more available to the average patient. Such technologies include things like:
- Continuing to expand telehealth services.
- Revamping medical information systems to simplify and make it easier for patients to. understand their medical information.
- Using advanced robotics in surgery.
- Capitalizing on big data to identify healthcare trends and risks.
- Introducing nanomedicine-based technologies.
- Incorporating digital assistants.
- Utilizing artificial intelligence and augmented reality services.
- Adding 3D printing to the mix.
Marketing is an essential part of the healthcare industry, whether it is reaching out to potential patients or recruiting new students in healthcare fields. Good marketing involves strategies that garner attention and create a desire. One of the best ways to do this is to develop a strong set of goals and policies and work to implement them effectively.
For instance, many young professionals are attracted to diverse workplaces that encourage the exchange of ideas that can be brought from a variety of different backgrounds and experiences. Promoting these goals may not only increase the quality and quantity of professionals interested in working at your establishment but could also increase the number of positive outcomes resulting from patient treatment. For example, some studies indicate that Black patients have better health outcomes when treated by Black doctors.
Developing strong, equitable workplace policies that strive to create a diverse community and put patient care first will undoubtedly attract some of the best young talent. Additionally, reaching out to them about the benefits of their degrees and the high demand for their specific skill sets is also critical. The profound need for skilled workers in the healthcare industry isn’t going away any time soon — reaching out to them, broadcasting new technologies, and inspiring them with the stories of healthcare heroes is a good place to start.