Can Corporate Social Responsibility Drive Entrepreneurial Profits?

Although the term “corporate social responsibility” (CSR) is an idea that’s been part of the corporate lexicon for more than four decades, it’s still a relatively unknown concept in many business circles. In many ways, it’s an esoteric umbrella term that encompasses many things, ranging from environmental policies and hiring practices to corporate philanthropy.

Ultimately, CSR is a top-down philosophic approach evocative of Google’s old mantra, “don’t be evil.” Although it’s arguable whether Google has actually been following this core value, especially since it has recently┬ástarted producing robots for the military, the underlying sentiment is clear: Corporations should behave in a socially responsible manner.… [Read more]