Can Corporate Social Responsibility Drive Entrepreneurial Profits?

Although the term “corporate social responsibility” (CSR) is an idea that’s been part of the corporate lexicon for more than four decades, it’s still a relatively unknown concept in many business circles. In many ways, it’s an esoteric umbrella term that encompasses many things, ranging from environmental policies and hiring practices to corporate philanthropy.

Ultimately, CSR is a top-down philosophic approach evocative of Google’s old mantra, “don’t be evil.”… [Read more]